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Week One
Get your website ready to
go. Post the new information about your new
book and make the big announcement the day that your book is released.
Now that your book is
released, start out by making the best press release possible! This will need to be short, sweet, to the point,
and able to grab the attention of potential readers.
Send this release to local newspapers, regional newspapers, libraries, and
other newsgroups that have an interest in that subject.
Start your emailing
campaign by sending an announcement to everyone on your email list your big announcement! Using the e-Postcard method can also do this! Don’t forget to add your signature at the
bottom of each email with a blurb about your new book.
Double check our your
meta-tags on your website, and make sure that your website is properly added to search
engines. This can be easily done with free
sites such as
Make sure to add your
listing to Amazon.com and BN.com if your publisher doesn’t already do it for you. For a grundle of bookmarketing ideas, also visit
http://www.bookmarket.com
Search the web for eZines
pertaining to the same topic as your book. Also
do a web search for places with articles the same as your book subject.
Week Two:
Take time out to analyze
your website. You can post all the
information you want on a website, but unless it is easy to read and fast downloading you
are just spinning your wheels. A great place
to check out your website is at
http://www.sitesolutions.com/
Have your book cover
scanned, and order business cards printed up with your book cover on it and a small blurb
on the back. This can be done VERY
economically at
http://www.vistaprint.com/
Check out other business
ideas at
http://www.businesseek.com/
Library, or other eBook
sellers. Ask them to post the article on their site in exchange for a link to your book
ordering information.
Week Three:
Create a newsletter.
There are plenty of places to host your newsletter, just be careful that you dn't get
accused of spamming, because most opt-in list places will not tolerate spam! Check
places out such as
http://www.tridentlist.com/
or
http://groups.yahoo.com/
Another alternative is to
use an email program with a distribution list such as Pegasus Mail, which can be
downloaded for free at
http://www.pmail.com/
During this week, also send
an article to an eZine. A huge list can be found at
http://www.ezinearticles.com/
Week Four:
Check out more places to
market you as an author and your book.
Don't let a week go by that you don't do something to
promote your book! You MUST get out there and knock on the website doors, and send
emails to those who might be interested in your book, because if people don't know that it
is available, then they can not purchase it!
For more tips on marketing, check out Epstein's
eBook, "Achieve Success In Publishing and Marketing On The Internet." |
