Press Releases For Authors

Press Releases That Make A Difference

“PRESS RELEASE”… just those words can scare someone to death. I hope this concise article will help make apparent some of the ambiguity surrounding this simple form of marketing.

The first thing you have to remember is that a Press Release is a "news" item. It needs to "inform" people, NOT sell them something. For example, you are reading this article because you want to learn something that will BENEFIT YOU. You aren't reading it just so you can buy something else. If money is the deriving force in your business, you won't go too far. Your main goals should be in pleasing customers, providing them with a high- quality product and more than their money's worth. The trick is to do all this while still making money.

People don't care what mountains you had to climb, what seas you had to cross or what tribe of people you had to learn the ways of just to find a secret formula. Instead, they want to know WHAT the secret formula is.

The sales circulars you print and mail sell your product. A Press Release informs others about your product. Instead of your main objective being to sell the product and have the customer send in an order immediately, a Press Release informs the customer exactly how your product will benefit their lives. This must be conveyed in the form of a "newsworthy" Press Release.

Don't forget to include contact information at the front of the press release, and a "Who Is" section at the bottom of the press release.

The following is an example of a typical Press Release for a publishing service:

FOR IMMEDIATE RELEASE

January 01, 2004

Contact:

Epstein LaRue

775 Yellowstone Ave, PMB 175

Pocatello, ID 83201

http://www.epsteinpublishing.com/

chiefagent@epsteinpublishing.com

So many people are entering the mail order market these days, but so many of them are getting ripped-off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it's so easy to make money through the mail. It's sad.

However, a new book has just been released to help solve these problems for the average person. For the first time in history - a REAL directory has been compiled listing the ACTUAL name and addresses of 179 honest and trustworthy mail order folks. People can write DIRECTLY to these people and receive FREE information to get them started in their own business now!

It's unbelievable. Without trying to sell you anything else, you can get this book for only $4.95 - a price anyone can afford. Meet the real mail order dealers who care about their products and wants to help you get started doing what they are doing.

Available only from Epstein Publishing!

****

Epstein Publishing is a premier publishing company. You get quality material at a reasonable price!

As you can see, this is a short but sweet Press Release - however, you should be able to see the "newsworthiness" in it. It's main focus is on the fact that most people get ripped-off when they start their first mail order business. The solution to this problem is a new directory that is available for the first time in history. The sell is slowly led into because the reader will naturally want to get their hands on this one. It doesn't ask for money it only tells the reader how to get a copy if they want one.

Here's a great test for a real press release. Since your final sales pitch is included in the last paragraph - read the Press Release aloud. Would it still be worth reading WITHOUT your sales pitch? If so, it's probably a Press Release.

Press Releases come in many forms due to the product you are writing about. However, the basic rule of thumb still applies. If you've never written one before, it may be a little difficult. Don't despair. Grab the latest daily newspaper and read some of their informational articles. Notice how each article is written and pattern yours after the same format. After you do a few of them, you'll be able to "get the picture."

Once your press release is written, it can be mailed to different companies, faxed, or even emailed to different entities, including newspapers, newswebsites, and eZine websites.

Don’t forget to publish your press release on your website. Don't let your website go stale. Let the people who visit your website know that you have NEWS for them!

Epstein LaRue is the author of two paperbacks, "Love At First Type: An Online Romance, Based On A True Story" and "Crazy Thoughts of Passion." E-books that she has authored include, "Internet Marketing The Right Way", "How To Achieve Success In The Publishing World", and "An Aquatic Oasis: A Simple Guide with A Special Emphasis On Desert Water Gardening." She not only works as a Registered Nurse, but also is the chief publishing agent for Epstein Publishing, an online E-Book publishing company. You can visit her website at http://www.epsteinlarue.com/